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Pricing Actions, Tariff Pushback & Fuel Surcharge Pressure Across the CPG Landscape

Pricing Actions, Tariff Pushback & Fuel Surcharge Pressure Across the CPG Landscape Pricing Actions, Tariff Pushback & Fuel Surcharge Pressure Across the CPG Landscape


What We Are Hearing: Industry Intelligence Brief

The pricing wave is building.

Fuel, raw materials, and logistics cost pressures are mounting across the board, and everyone in the value chain is working through it in real time. Retailer positions are shifting. Tariff refunds are emerging as a new point of negotiation. Value channels are feeling the pressure most acutely. In the CPG landscape, there’s a lot to navigate, and the right path forward depends on knowing where everyone stands.

Inside the brief:

  • Where manufacturer pricing actions stand today and what’s still 90+ days out
  • How retailers and wholesalers are really responding to fuel surcharges
  • Why tariff refunds are turning into a live negotiation point
  • What to watch in the weeks ahead

Real-time field intelligence from across Advantage Solutions, paired with macro context from our research partners.

Sitting at the intersection of brands, retailers, and shoppers, we have real-time visibility into what’s moving and what’s likely next. Our teams work alongside clients to pressure-test pricing strategies, prepare for cost conversations, and build response plans for your business.

Get this brief! And, if you’d like to walk through what this means for your business, let’s connect.

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