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Creating Chemistry Between Brands, Retailers and Consumers

We lead from the heart of commerce as the unifying force connecting brands, retailers and people – shaping every way people shop. As the strategic advisors for brands and retailers, we deliver the best returns and create momentum in the marketplace by leading with a people-first, purpose-driven, performance-focused approach to grow sales, transform businesses and enrich lives.

Proof of Our Passion

$4 billion

in revenue

40 countries

Connections in more than

95%

retention rate among top 100 clients

90%

of Americans live in zip codes we serve

4 million +

annual sampling events

70k

teammates

The Problems We Solve

Sell Into Retail

Grow Sales

Manage Stock Levels

Intelligent Video Capture

Boost Brand Awareness

Gain & Maintain Relevance

Address Distribution Challenges

Sell Into Retail

Grow Sales

Manage Stock Levels

Intelligent Video Capture

Boost Brand Awareness

Gain & Maintain Relevance

Address Distribution Challenges

Sell Into Retail

Grow Sales

Manage Stock Levels

Intelligent Video Capture

Boost Brand Awareness

Gain & Maintain Relevance

Address Distribution Challenges

Create Merchandising Efficiencies

Reach New Consumers

Scale Emerging Brands & Products

Drive Traffic With Retail Media

Fulfillment & Logistic Efficiencies

Inventory Optimization

Create Merchandising Efficiencies

Reach New Consumers

Scale Emerging Brands & Products

Drive Traffic With Retail Media

Fulfillment & Logistic Efficiencies

Inventory Optimization

Create Merchandising Efficiencies

Reach New Consumers

Scale Emerging Brands & Products

Drive Traffic With Retail Media

Fulfillment & Logistic Efficiencies

Inventory Optimization

Image Recognition

Connected Shopping Experiences

Close Data Gaps

Capitalize On Customer Moments

Physical & Digital Shelf Optimization

Digital Asset Management

Image Recognition

Connected Shopping Experiences

Close Data Gaps

Capitalize On Customer Moments

Physical & Digital Shelf Optimization

Digital Asset Management

Image Recognition

Connected Shopping Experiences

Close Data Gaps

Capitalize On Customer Moments

Physical & Digital Shelf Optimization

Digital Asset Management

Powering Brand, Retailer and Consumer Experiences

Branded Services

Serving as the strategic extension of CPG sales and marketing teams. Our services include selling to retailers, retail merchandising and omnichannel marketing, leading brand and retail execution for a large and diverse client base.

Experiential Services

Helping brands break through, build loyalty and drive sales with omnichannel sampling experiences in-store and online.

Retailer Services

Providing end-to-end solutions for retailers, including private brand strategy, merchandising, retail media and aisle/shelf optimization.

Branded Services

Serving as the strategic extension of CPG sales and marketing teams. Our services include selling to retailers, retail merchandising and omnichannel marketing, leading brand and retail execution for a large and diverse client base.

Experiential Services

Helping brands break through, build loyalty and drive sales with omnichannel sampling experiences in-store and online.

Retailer Services

Providing end-to-end solutions for retailers, including private brand strategy, merchandising, retail media and aisle/shelf optimization.

Discover Our Solutions

Product, Aisle & Shelf Reinvention Solutions

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Insights & Sales Growth Solutions

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Private Brand Solutions

Powered by Daymon

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Omnicommerce & Experiential Marketing Solutions

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Brand & Retail Execution Solutions

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All powered by proprietary data, advanced analytics, unparalleled insights and leading technology

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Empowering People, Advancing Purpose, Delivering Performance

We Are People-First

We cultivate tomorrow’s leaders by putting people first and helping our 70,000+ teammates belong, grow and thrive. We provide the space and tools for teammates to shape and become their advantage.

Explore Careers

Purpose-Driven

We keep our purpose close, committed to connecting people with products and experiences that enrich their lives. We have proud partnerships and investments in support of nutrition security, economic empowerment and well-being.

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Performance-Focused

We serve as a strategic advisor and insight-driven problem-solver, providing custom solutions for companies of all sizes and in all phases of their journey.

Meet Our Leadership Team

Our purpose-driven leaders embrace their roles with enthusiasm, individuality and rigor, while serving with heart and leading with the people-first values that define Advantage Solutions.

Chief Executive Officer

Dave Peacock

Chief Financial Officer

Chris Growe

Chief Communications Officer

Kelli Hammersmith

Chief Commercial Officer

Brian McRoskey

Chief Human Resources Officer

Pamela Morris-Thornton

Chief Operating Officer, Branded Services

Jack Pestello

Chief Legal Officer and Corporate Secretary

Bryce Robinson

Chief Operating Officer, Retailer Services

Michael Taylor

Chief Digital Officer

Francesco Tinto

Chief Operating Officer, Experiential Services

Andrea Young

Our Trusted Board of Directors

Our business growth strategies are overseen by our board of directors, a group of 14 industry leaders who are committed to providing strategic oversight to drive our business forward and keep commerce and life moving.

Chairman of the Board

JIM KILTS

Board Director

Chris Baldwin

Board Director

Cameron Breitner

Board Director

Virginie Costa

Board Director

Timothy J. Flynn

Board Director

Adam Levyn

Board Director

Tiffany Han

Board Director

Jody Macedonio

Board Director

Robin Manherz

Board Director

Adam Nebesar

CEO and Board Director

Dave Peacock

Board Director

Deborah Poole

Board Director

Brian K. Ratzan

Board Director

David West

Empowering Our Community Through Inclusive Practices

We’re committed to building a workforce that reflects the diversity of the world around us, with equitable opportunities for enrichment in an environment where everyone feels safe and knows they belong. Our commitment to expanding our people-first impact extends beyond our business, which is why we enable our teammates to connect with the communities where they work and live through employee resource groups, volunteer activities and community partnerships.

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Connecting Brands and Retailers Across Borders

From our shopper insights-driven sales and marketing services to our tech-enabled business solutions, we bring brands to life across North America and select international markets. Part of our efforts to continue pushing boundaries and redefining how commerce operates is through our connection with international brands, retailers and teammates. Our global teams offer a comprehensive range of strategic solutions, including industry-leading omnichannel experiential services such as digital and in-store product demos and sampling, which includes serving as Costco’s preferred in-house marketing company for warehouse clubs in 12 countries, as well as private-brand development powered by Daymon, reaching clients in over 40 countries. Our partners Smollan and Advantage Smollan work with consumer goods companies and retailers across Europe, Asia, Africa, South America and Oceania.

Are you looking to expand into international markets? Reach out!

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Connect with Advantage Solutions

Questions? Reach out to learn more about how you can shape your advantage by working with us.

Contact Our Team