New data on what shoppers buy, where they shop, and why it’s harder to keep them loyal
We surveyed more than 8,600 shoppers to see how rising costs are changing grocery behavior in 2026. The finding that matters most for brands and retailers: shoppers aren’t just cutting back; they’re splitting loyalty across more retailers than ever, and rewarding the ones who make value obvious.
The Adaptive Shopper, the first release in Advantage360’s™ 2026 Shopper Study, breaks down what that means for assortment, pricing and merchandising decisions this year.
Inside:
- Why fewer shoppers stick to one grocery retailer, and what’s pulling trips away from yours
- The meal occasion driving the biggest at-home shift, and the category growth it’s opening up
- Five shopper cooking personas that buy differently even off the same list, and how to merchandise for each
- Which pricing and promotion moves are converting browsers into primary shoppers in 2026
