SNAP households drive ~20% of CPG sales. Do you know where you’re exposed?
The rules governing what shoppers can buy have fractured across the country. Get the brief that shows you what’s moving, why it matters to your categories, and how to act before your competitors do.
SNAP is changing faster than any single strategy can keep up with. Eligibility is tightening. Benefits are frozen. New dietary guidelines and stocking rules are rewriting what counts as “real food.” And after a June 22 court ruling, the rules around what shoppers can buy are caught in a state-by-state legal back-and-forth that will keep shifting through 2027.
Every one of those forces moves the shelf in a different direction. Most brands and retailers are exposed to more than one at the same time.
This brief connects the policy to your business: what SNAP reform means for shoppers, retailers, and manufacturers, and where the real risk and opportunity sit.
WHAT’S INSIDE:
- How tightening rules are changing where, how, and how much shoppers buy
- Which channels carry the most SNAP exposure — and how much is already on the line
- Why private brand wins in nearly every scenario this reform creates
- The questions every brand and retailer needs to answer now to stay ahead
You’ll want this white paper!
A point of view from Advantage Solutions — the connector between brands, retailers, and shoppers.
Are you looking for assistance in implementing these SNAP changes within your organization? Connect with our expert today: Nicole Spaulding, Sr. Director, Daymon: [email protected]
