Some partnerships are measured in contracts. Others are measured in wins. For nearly 40 years, Mars and Advantage Solutions have been building together, and the momentum keeps growing. What began as a small executional partnership in Southern California, has quietly evolved into one of the most deeply integrated enterprise partnerships in CPG.

Hot chocolate. Unwrapping gifts. Brand loyalty? This holiday season, more than 60% of shoppers say they choose their retailer based on private brand offerings, according to Daymon’s latest Private Brand Intelligence Report.   With millennials stepping into the role of primary holiday hosts, retailers have a unique opportunity to stand out from competitors and become the […]

The future of convenience isn’t at the pump but inside the store. That was how Chris Rapanick, Managing Director of NACS Research, started his State of the Industry masterclass during NACS 2025. Spread across three days at Chicago’s McCormick Place Convention Center, the conference brought together suppliers, operators and service providers from across the country—and […]

Just ahead of Groceryshop, Advantage Solutions and Instacart announced a new partnership aimed at transforming retail execution through real-time shelf visibility. The dynamic alert-based model blends advanced technology with in-store execution, leveraging data in innovative ways to generate actionable insights. In many ways, the announcement was a compelling preview of several themes – pairing human […]

Age. Location. Family make-up. Ethnicity. Region. While it’s tempting to ask which matters most, the real question is how brands and retailers can tailor their offerings at the intersection of multiple characteristics. Life Stages and Segmentation, the fourth installment of the Advantage360 Shopper Study, moves beyond singular demographics to uncover the motivations driving today’s shoppers […]