Grab and hold the attention of shoppers through a personalized omnichannel brand and retail strategy
Creating buzz, bold moments and meaningful experiences in-store and online to help brands break through, win hearts and fill carts.
Omnicommerce & Experiential Marketing
BRANDING
- Market Research
- Consumer Insights
- Brand Strategy
- E-commerce
- Full-service Amazon sales management
- Digital Shelf & AB Testing
- Brand Messaging
- Naming
- Creative & Visual Identity
- Packaging Design
- Brand Activation
Crafting distinct, shopper-centric brands that stand out physically and digitally.
Deliver the right message to the right shoppers at the right time across every shopper touchpoint, including digital shelf, Amazon, in-store, promotion, social/influencer, media, custom content and beyond. Our branding solutions unite sales and marketing to win and unleash omnicommerce excellence – bringing a brand’s purpose to life with the relevance and authenticity that compel shoppers to become buyers. We immerse ourselves in each brand, leveraging consumer insights and retail intelligence to craft memorable campaigns that help brands break through and grow.
RETAIL MEDIA & PROMOTION
- Retailer & Shopper Insights
- Omnichannel Programing
- Account Management
- Campaign Strategy & Management
- Retail Media Strategy, Planning & Analysis
- Retail Media Buying
- In-Store Media Monetization
- Content Creation & Production
- Digital Asset Management
- Paid SEO
- Social Media Management
- Website Design
- In-Store Collateral & Signage
- Concierge Programs
- Amazon Launch, Management & Growth
- Performance Measurement
- Design, Printing & Execution
Amplifying consumer relationships through powerful in-store media and e-commerce experiences that predict and shape purchase behavior.
Increase sales volume, improve in-store experience, maximize revenue and win the path to purchase through integrated retail media solutions. Our ability to reach loyal customers and target new shoppers for retailers and help brands expand their total audience helps convert more shoppers into buyers. Our deep understanding of consumer and retail industry trends, plus enhanced media tactics — including access to the largest provider of demos and sampling in the United States — give you an advantage in the marketplace. Our leading technology, hyper-connected data and deep expertise allow us to act on unique analytics and insights to uncover new opportunities and unlock value.
MERCHANDISING PLANNING
- Shopper Insights
- Journey Mapping
- Aisle Flow Assessment
- Product Assortment
- Product Placement
- Digital Shelf Management
- Product Pricing
- Competitive Analysis
Creating captivating shopping experiences — ensuring products are strategically priced, placed and accessible on physical and digital store shelves.
A seamless, successful front-end experience that delivers while simplifying all back-end technology and operations. We strategically align product placement with consumer behavior and trends to optimize product visibility, ensure availability, drive purchases and empower retailers to meet market demands effectively so products move seamlessly from warehouses to shelves and into shoppers’ carts and homes.
SAMPLING & DEMOS
- Lifestyle and Venue Sampling
- Adult Beverage Sampling
- Live In-store Sampling
- E-Commerce/Digital Sampling
- Live & Digital Demos
- In-Store Boxes and Bags
- Gift with Purchase
- Sample Kits
- Subscription Boxes
- Staffing
- In-Aisle Advisors
- Virtual Advisors
- Performance Measurement
- Ratings & Reviews
- Costco Member Experiences. Visit CDS to learn more
Shape the shopper experience and accelerate buy rates across every channel and touchpoint with the largest provider of omnichannel sampling and demo solutions in the U.S. — driving trial, sales lift and brand loyalty.
Generate shopper excitement at a retail level, in venues, in the market and at home. We bring brands to life by providing live events and sampling in-store and online to consumers where they live and shop. Sample by sample, our product demos and experiential solutions activate new brands and re-activate established ones.
EVENTS, SHOWS & CONFERENCES
- Parking Lot Events
- In-Store Events
- Seasonal Events
- Community Events
- Sporting Events
- Mobile Tours
- Festivals
- Health Summits
- Brand Ambassadors
- Event Staffing
- Pre-Market Testing
- Long-Term Value Analysis
- Trend Reporting
- Store Grand Openings
- High Impact Events
- Conferences
Cultivating community, loyalty and results-driven relationships through world-class brand events.
Create memorable experiences that resonate with people and ensure impactful results in the competitive marketplace. We design, orchestrate and execute brand events and conferences that connect consumers with brands, retailers and products, leveraging our expertise in consumer insights and experiential marketing.
Connect with Advantage
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Ready to partner with us or have questions. Reach out to our team today!
Frequently Asked Questions
Get answers to the most commonly asked questions about our Omnicommerce and Experiential Marketing Solutions.
How do Advantage Solutions’ omnicommerce and experiential marketing solutions enhance the customer journey?
These solutions help ensure your brand and message reach people at all the right touchpoints at the right time. Our omnichannel solutions in retail are built off advanced data analytics and insights, deep experience and customer relationships to understand customer behaviors, optimize marketing strategies and ensure cohesive messaging and meaningful experiences across all channels.
What retailers do you partner with for product sampling and demonstrations?
Advantage Solutions works with retailers of all sizes, online and in-store, to provide industry leading sampling and demonstration services. Advantage is a preferred in-house product demonstration service provider to Costco. In addition, we partner with many regional and national retailers to offer high-touch in-store experiences, including Walmart, Kroger and Amazon. We also can help you set up digital, in-home and influencer sampling and demonstrations to reach your shoppers wherever they shop.
Can Advantage help us sell our products on Amazon?
Yes, we can. Advantage Solutions is a top-five advertiser and Amazon’s largest full-service partner. We offer brands of any size end-to-end services like analysis, in-house graphic design, seller enforcement and supply chain.
Still have questions?
Visit our FAQ page.
Advantage Solutions is your one-stop shop for everything you need to grow, maintain and drive your business forward.
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