Access the insights behind store choice in 2025.
We unpack the shopper mindset—channel by channel, retailer by retailer.
Highlights include:
- Shopper sentiment around inflation, and how it’s shifting behavior
- Top decision drivers for major retailers across formats
- The influence of promotions, value claims, and product positioning
- Profiles of key shopper types by channel
- What brands and retailers can do to stay top-of-mind
Whether you’re a brand looking to break through or a retailer aiming to build loyalty, this is your roadmap to relevance.
