An Advantage Solutions & Datassential collaboration.
Flavor trends don’t start at retail. They start on restaurant menus.
And we’ve done the work to connect those dots.
In partnership with Datassential, we tracked 600,000+ restaurant menus and surveyed nearly 1,000 shoppers to find out what’s trending, what’s next and what it all means for brands and retailers ready to get ahead of it.
Flavor growth is happening. The question is whether your brand is leading it.
A few things worth knowing:
- Chili crisp grew A LOT on menus in four years. It’s coming for your shelves.
- The shoppers most likely to try new flavors are also the ones with the biggest baskets.
- Recipe-led storytelling and sampling aren’t just nice-to-haves; they’re the conversion strategy.
You’ll want this report! The brands and retailers who act on this now will own the category.
