Out-of-stocks cost consumer packaged goods (CPG) brands and retailers more than $180 billion a year.
In most cases, the product is already in the store, but it just never made it to the shelf. Out-of-stocks don’t just frustrate shoppers; they quietly drain revenue, erode brand loyalty and send buyers to the competition.
In our latest Advantage360TM report, we break down why on-shelf availability (OSA) remains one of retail’s most persistent and expensive blind spots, and what it actually takes to fix it.
What’s inside:
- Why visibility has improved, but execution hasn’t
- The compounding forces that make OSA harder to solve
- How an empty shelf in aisle 7 becomes an out-of-stock on every delivery app in your market
The brands and retailers who move fastest on this will build a real edge. Not only do we dive deep into the cause, but we also provide the solution.
Get the full report.
