Creating Chemistry Between Brands, Retailers and Consumers
We lead from the heart of commerce as the unifying force connecting brands, retailers and people – shaping every way people shop. As the strategic advisors for brands and retailers, we deliver the best returns and create momentum in the marketplace by leading with a people-first, purpose-driven, performance-focused approach to grow sales, transform businesses and enrich lives.
Proof of Our Passion
in revenue
retention rate among top 100 clients
of Americans live in zip codes we serve
annual sampling events
teammates
The Problems We Solve
Powering Brand, Retailer and Consumer Experiences
Branded Services
Experiential Services
Retailer Services
Discover Our Solutions
All powered by proprietary data, advanced analytics, unparalleled insights and leading technology
Empowering People, Advancing Purpose, Delivering Performance
We Are People-First
Purpose-Driven
Performance-Focused
Empowering Our Community Through Inclusive Practices
We’re committed to building a workforce that reflects the diversity of the world around us, with equitable opportunities for enrichment in an environment where everyone feels safe and knows they belong. Our commitment to expanding our people-first impact extends beyond our business, which is why we enable our teammates to connect with the communities where they work and live through employee resource groups, volunteer activities and community partnerships.
Connecting Brands and Retailers Across Borders
From our shopper insights-driven sales and marketing services to our tech-enabled business solutions, we bring brands to life across North America and select international markets. Part of our efforts to continue pushing boundaries and redefining how commerce operates is through our connection with international brands, retailers and teammates. Our global teams offer a comprehensive range of strategic solutions, including industry-leading omnichannel experiential services such as digital and in-store product demos and sampling, which includes serving as Costco’s preferred in-house marketing company for warehouse clubs in 12 countries, as well as private-brand development powered by Daymon, reaching clients in over 40 countries. Our partners Smollan and Advantage Smollan work with consumer goods companies and retailers across Europe, Asia, Africa, South America and Oceania.
Are you looking to expand into international markets? Reach out!
Connect with Advantage Solutions
Questions? Reach out to learn more about how you can shape your advantage by working with us.