Access the insights behind store choice in 2025.
In today’s complex retail landscape, store choice isn’t just about price—it’s about purpose, promotion, and perception.
From how different channels attract different shopper mindsets, to the real impact of product claims, tariffs, and economic headwinds, this deep dive is a must-read for anyone looking to shape how shoppers shop. The latest release of the Advantage360TM Shopper Study – What Drives Store Choice uncovers the motivations behind where people shop—and why.
We unpack the shopper mindset—channel by channel, retailer by retailer.
Highlights include:
- Shopper sentiment around inflation, and how it’s shifting behavior
- Top decision drivers for major retailers across formats
- The influence of promotions, value claims, and product positioning
- Profiles of key shopper types by channel
- What brands and retailers can do to stay top-of-mind
Whether you’re a brand looking to break through or a retailer aiming to build loyalty, this is your roadmap to relevance.
You’ll want this report!
