Skip to Content

What Matters to Grocery Shoppers

What Matters to Grocery Shoppers What Matters to Grocery Shoppers

There’s a lot that grocery retailers can’t control. But what they can control within the confines of their own four walls makes a big impact on how they show up for shoppers—and how shoppers show up for them.

Surprising shopper behavior is shaping tomorrow’s retail success. Are you ready?
 

According to Nico Cattaneo, SVP of Analytics & Insights at Advantage Solutions, “This year’s data shows that retailers are getting the biggest return on investment by focusing on the factors most within their control, ease of shopping, store cleanliness, and providing a better in-store experience by reducing stress for the shopper.” 

This exclusive Shopper Study reveals the trends, practical insights, and in-store strategies to connect with evolving consumers right now.

Fill out the form to receive your free copy of the second installment of the Advantage360TM 2025 Shopper Study – What Matters to Shoppers and discover how to turn fresh data into foot traffic, improve the shopper experience and turn shoppers into buyers.

Connect with Advantage

Ready to partner with us or have questions?
Connect with our team today!
Contact Us

Media Requests

For media requests, email our Enterprise Communications team at [email protected]